Speaking about this song\'s meaning frontman Brent Smith explained, "We\'re opening up the conversation into different subject matters that Shinedown has never addressed. We have the full support of our label, our management and hopefully our fanbase, whether they\'ve been there from day one or they\'re just kind of finding out who we are." "If we shut each other down and allow ourselves to be divided by the information we consume and the way we talk to each other, we lose our humanity. When you look outside of your phone, you\'ll see there are so many people doing good things and trying to take care of each other. But we\'re starting to see parts of society slip into an unknown," Brent Smith said of this song in an album press release. "If we shut each other down and allow ourselves to be divided by the information we consume and the way we talk to each other, we lose our humanity. When you look outside of your phone, you\'ll see there are so many people doing good things and trying to take care of each other. But we\'re starting to see parts of society slip into an unknown," Brent Smith went on in the same album press release.
Speaking about this song\'s meaning frontman Brent Smith explained, "We\'re opening up the conversation into different subject matters that Shinedown has never addressed. We have the full support of our label, our management and hopefully our fanbase, whether they\'ve been there from day one or they\'re just kind of finding out who we are." "If we shut each other down and allow ourselves to be divided by the information we consume and the way we talk to each other, we lose our humanity. When you look outside of your phone, you\'ll see there are so many people doing good things and trying to take care of each other. But we\'re starting to see parts of society slip into an unknown," Brent Smith said of this song in an album press release. "If we shut each other down and allow ourselves to be divided by the information we consume and the way we talk to each other, we lose our humanity. When you look outside of your phone, you\'ll see there are so many people doing good things and trying to take care of each other. But we\'re starting to see parts of society slip into an unknown," Brent Smith went on in the same album press release.