Lyric discussion by Posession 

Cover art for Cherish lyrics by Association, The

I have always found this song to be heartbreaking yet beautiful. He loves her and it seems he has for sometime. He never told her and she most likely had no clue how he felt or still does. The word cherish is a beautiful descriptor in the case of this love song. He cherishes not only her but he cherishes the though that she may one day cherish him.