Martha

This song is Swift's response to the negative reputation the media has given her. "I can make the bad guys good for a weekend" - the bad guys are the paparazzi to Swift, but are good to the "player" since association with Swift immediately gives publicity. Any publicity is good publicity and Swift knows this. "You can tell me when it's over" - the tabloids rumor relationships are over before the couple announces it officially. With this song Swift is portraying the way she is portrayed by the media. It is a sarcastic jab at how she views herself and how her "ex-lovers" only wanted to be with her to increase their fame. I applaud the brilliance in writing about how you always write about relationships. It is expected so Swift is giving the media what they want and profiting off the attention.

I believe this is another amazingly on point and nuanced commentary on the insanity that follows emotionally abusive relationships. The abuser has no anxieties, no emotional pain, or salience/memory for that matter, so the survivor appears to be the crazy one, obsessed with the abuse and that buzzword that seems to ignite arguments about diagnosing people without a degree, etc. funny how you say the words domestic violence, abuse, abuse survivor and boom the subject changes. Anyways, I especially relate to her midnights becoming afternoons, complex PTSD often leads to this phenomenon, whether due to purposeful sleep deprivation by the abuser, or just hyper vigilance associated with the PTSD, along with the fear of facing people, especially your loved ones, who Never actually understand, even if they try, because all they see is you, on fire, screaming about the arsonist that no one ever sees, and who has been spreading lies about your alleged mental instability, deceptive personality, etc. the whole time. While the last thing survivors need is more blame, our society supports a narrative that blames the objectively innocent party because the blatantly guilty party has spent their entire lives fabricating a persona and we’re just being human, and human psychology is quite counterintuitive especially in the context of trauma. Look at Amber Heard. Vilified and not believed, regardless of what any abuse survivor could recognize as a fellow survivor instantly. But Johnny depp is a malignant narcissist, a man, and wealthy as all get out. It’s sick.

Moyet later described how her song "Goodbye 70's" had been inspired by her disillusionment with how the late-1970s punk scene had turned out, saying, "'Goodbye 70's' is about punk and not caring how you were dressed, and then I discovered that so many of my friends that I'd thought it all really meant something to just saw it as another trend... That's what 'Goodbye 70's' was all about, about how sour the whole thing became."

Matt Shadows their lead singer says the song was written as per request from the developers of Call of Duty: Black Ops 4. Watching the initial trailers for the game & looking at production sketches reminded him of the 'S-Town' podcast & its main protagonist, John B. McLemore. Matt also comments specifically on the lyrics: "I decided that the lyrics would shadow McLemore's life." In 2012, antiquarian horologist John B. McLemore sent an email to the staff of the show 'This American Life' asking them to investigate an alleged murder in his hometown of Woodstock, Alabama, a place McLemore claimed to despise. After a year of exchanging emails & several months of conversation with McLemore, producer Brian Reed traveled to Woodstock to investigate. Reed investigated the crime & eventually found that no such murder took place, though he struck up a friendship with the depressed but colorful character of McLemore. He recorded conversations with McLemore & other people in Woodstock. McLemore killed himself by drinking potassium cyanide on June 22, 2015 while the podcast was still in production. In the narrative of the podcast, this occurs at the end of the second episode; subsequent episodes deal with the fallout from McLemore's death while exploring more of McLemore's life & character.

This standout song off her eponymously named album was produced by AVB & Itsashleetho and released on December 28, 2020.