Lyric discussion by Kenobi65 

Cover art for Livin' Thing lyrics by Electric Light Orchestra

I remember that they did a TV ad for this album (A New World Record). It depicted a discus-thrower throwing a "discus," which was actually the ELO "starship." After it lands, a track-and-field judge (portrayed, IIRC, by Slim Pickens) comes running up with a tape measure, and says, "It's a new world record," as the chorus to "Livin' Thing" swells. Hearing this song always takes me back to 1976, and seeing that ad.

@Kenobi65 That's cool! I was only 8, so don't remember this!