This song and video are so real. Rappers often like to sing about how being famous impacts them for better and for worse, but in this song, Drake really takes this to the next level. This song is all about how he can never truly be "off," he always has to be the big star that he has become. The video really drives this home by showing fans a snippet of his life as a star. It begins with a show in London, but it's not the usual amped-up concert scene. Not only do we see the excited fans in the crowd and hear them sing along with him, but we also see people jumping the barrier and being escorted out of the concert space. It was filmed and cut in such a way that the film is moving very fast and it jumps around frequently, driving home the idea of always being "on" and things moving quickly. After the initial scene, we see Drake at an after party where he has to be part of the life of the party. Then breakfast and a ride around England the next day, where he waves to the people on the streets and they chase his bus. Drake can't seem to be able to get a chance to really be the Drake that started in the music industry, with how big he's gotten, he unfortunately always needs to be his brand.
This song and video are so real. Rappers often like to sing about how being famous impacts them for better and for worse, but in this song, Drake really takes this to the next level. This song is all about how he can never truly be "off," he always has to be the big star that he has become. The video really drives this home by showing fans a snippet of his life as a star. It begins with a show in London, but it's not the usual amped-up concert scene. Not only do we see the excited fans in the crowd and hear them sing along with him, but we also see people jumping the barrier and being escorted out of the concert space. It was filmed and cut in such a way that the film is moving very fast and it jumps around frequently, driving home the idea of always being "on" and things moving quickly. After the initial scene, we see Drake at an after party where he has to be part of the life of the party. Then breakfast and a ride around England the next day, where he waves to the people on the streets and they chase his bus. Drake can't seem to be able to get a chance to really be the Drake that started in the music industry, with how big he's gotten, he unfortunately always needs to be his brand.