I think this song is a critic to people who say they hate pop culture (pop music). The lyrics are ironic and are needling that kind of people specifically in some parts like the chorus:
"Pop culture does nothing for me
The American dream mainstream just bores me
'Cause I'm not like you, I'm immune, I'm immune"
Icon for Hire drops a hint that it's sarcasm when the lyrics goes:
"Say it over and over until it comes true" and
"And we all act like we see right through it
When we all know we're addicted to it"
I think this song is a critic to people who say they hate pop culture (pop music). The lyrics are ironic and are needling that kind of people specifically in some parts like the chorus:
"Pop culture does nothing for me The American dream mainstream just bores me 'Cause I'm not like you, I'm immune, I'm immune"
Icon for Hire drops a hint that it's sarcasm when the lyrics goes:
"Say it over and over until it comes true" and
"And we all act like we see right through it When we all know we're addicted to it"
This is my interpretation.