The track is sung from the perspective of a citizen living under a totalitarian system, who has grown fearful about his family's future while still feigning adoration for his dictator leader. The "We love you" refrain was also designed to be interpreted as an expression of gratitude to the OMD listener base; the group's fanclub was invited to appear in the single's accompanying music video.[1] The song was sampled in the early 1990s for BBC Wales's Scrum V programme.
The track is sung from the perspective of a citizen living under a totalitarian system, who has grown fearful about his family's future while still feigning adoration for his dictator leader. The "We love you" refrain was also designed to be interpreted as an expression of gratitude to the OMD listener base; the group's fanclub was invited to appear in the single's accompanying music video.[1] The song was sampled in the early 1990s for BBC Wales's Scrum V programme.