This is a rather satirical tune (which is backed up by the video) about how things that you really don't want or need are being crammed down your throat by advertisers. As the video progresses, the band becomes noticeably uglier as they believe the hype. However, once they stop believing the hype, the mask falls off.
This is a rather satirical tune (which is backed up by the video) about how things that you really don't want or need are being crammed down your throat by advertisers. As the video progresses, the band becomes noticeably uglier as they believe the hype. However, once they stop believing the hype, the mask falls off.