The song tells the story of a boy and girl who just want to be noticed. "This cry to be like the cool kids… it's something that everyone kind of goes through whether you want to act like it or not," Jamie explained to Radio.com. "There's always somebody out there that you kind of wish, 'If only I could do this, or do that.' I think that's why it connects with people so well."
The official music video was released on June 21, 2013 on their official YouTube channel. The video was filmed in Los Angeles, CA and was directed by Gus Black. After receiving one million views on their video, Echosmith released an acoustic version of the song.The band released a new music video for "Cool Kids" on September 11, 2014.
The song tells the story of a boy and girl who just want to be noticed. "This cry to be like the cool kids… it's something that everyone kind of goes through whether you want to act like it or not," Jamie explained to Radio.com. "There's always somebody out there that you kind of wish, 'If only I could do this, or do that.' I think that's why it connects with people so well." The official music video was released on June 21, 2013 on their official YouTube channel. The video was filmed in Los Angeles, CA and was directed by Gus Black. After receiving one million views on their video, Echosmith released an acoustic version of the song.The band released a new music video for "Cool Kids" on September 11, 2014.