Lyric discussion by coleman132002 

Cover art for Down Rodeo lyrics by Rage Against the Machine

For those who aren't aware, the "Rodeo" referred to in the song is "Rodeo Drive" which is a street in California lined with luxury shops where the very wealthy go.

Knowing that, and other lines of the song, the meaning is about consumerism and materialism and how people care more about the items they have than real things that matter such as politics and humanitarian issues.

The part about "brown skinned man..." is about how many of the wealthy live sheltered lives and have very sheltered views and have not experienced hardships that others have.

In the context of the song, the person is trying to get people to realize there is more to life than money and make people aware of what is happening in the world.

"Rollin down Rodeo with a shotgun" does not mean he is trying to kill the people there, it is a figurative term.

The "shotgun" is the message he is conveying and is his weapon of choice.

Perfectly said. They also care more about their items, and now how those items were made. Also my favorite line in the song is "The structure is set ya neva change it with a ballot pull"