Lyric discussion by huddy 

Cover art for Bonfire lyrics by Childish Gambino

This song is beyond amazing. There's so much depth and meaning in each line, it's impossible to go over all of it. But if you see the video it's pretty obvious. The rappers keep talking about the same old shit, acting like they're so amazing, this and that, but have very little quality to back it up. And if you see the video, all the girls go for the "fake story teller" telling the same ghost story over and over, and they buy it. But Gambino, coughing up blood, is saying he's the real ghost, but the girls can't hear or see him.... afterall, he's the real ghost of the story.

Actually the meaning behind the video is a lot different. CG plays a black man at camp back when segregation first started. He was hung for being black and forced to relive the story every time it is told.

Source: http://rapgenius.com/428584/Childish-gambino-bonfire/Verse-1 To me it makes sense, and makes the video and song just that much more powerful.