At the end of the song, Morrison can be heard saying, "Stronger than dirt," which was the slogan of the Ajax household cleaning company, because the last four notes of "Touch Me" were the same as those in an Ajax commercial and as a mocking criticism of Krieger, Densmore, and Manzarek wanting to accept an offer from Buick to use "Light My Fire" in a commercial. The deal was aborted when Morrison opposed. This vocal was omitted on the single version which was a different mix.
At the end of the song, Morrison can be heard saying, "Stronger than dirt," which was the slogan of the Ajax household cleaning company, because the last four notes of "Touch Me" were the same as those in an Ajax commercial and as a mocking criticism of Krieger, Densmore, and Manzarek wanting to accept an offer from Buick to use "Light My Fire" in a commercial. The deal was aborted when Morrison opposed. This vocal was omitted on the single version which was a different mix.