It seems pretty obvious the theme of the song is social commentary. "Born in a generation, of bright lights but no inspiration." A generation of people lost in the sights and sounds of radio and TV. Also alludes to consumerism in a negative light, "it's all a market, so why don't you buy in?" "Is this what it takes to make you think?" is asking what it takes to wake the people up.
It seems pretty obvious the theme of the song is social commentary. "Born in a generation, of bright lights but no inspiration." A generation of people lost in the sights and sounds of radio and TV. Also alludes to consumerism in a negative light, "it's all a market, so why don't you buy in?" "Is this what it takes to make you think?" is asking what it takes to wake the people up.