It's not about a relationship of Oli's OR self-harm. Sure, those subjects are incorperated into the song, but ultimately it's about Oli's struggle of being as famous as he is, and this song is his way of portraying the evils he's seen, and the opinions of everyone else in relation to these 'seemingly' harmless 'enemies'. Seriously, thinking it's about cutting yourself OR relationships? Give them more credit than that, if it was, as has already been said, the video would not make sense.
In the video clip, it starts with "It Never Ends", then the struggle of trying to run away from the enemy begins, and ends with; "It Never Ends". The video, in a metaphorical sense, is the struggle Oli faces, every second, every minute, every hour, every day...
"At war, with an enemy, who does not rest, who will never relent." - Parkway
"Started off as a one night stand. Lingered to a fling."
When Oli started the band, he never imagined the level of fame he'd produce, and so a one night stand lingered into more...
"The sirens and the sergeants didn't seem to mean a thing."
Even though the world was full of 'safety' and 'hope', it seems in Oli's mind, aswell as mine, that the problem that became apparent in 'his own mind' was something soo destructive and soo powerful, that all below would turn into loveless fiends; The Serpentine Woman, The Business Leach, The Consequence, The Dirt (Snitch), and The Enabler (Ignorant of his own actions).
And in the face of such an evil, even without being able to see directly see it, odds are, the police and ambulance are doing more harm than good, because not even the nurse knows she's a fiend...
"Hide your fangs all you want, you still need the blood."
This is highly metaphorical, because it incorperates all aspects of the 'followers'.
People can 'attempt' to lie, and hide their fangs, but at the end of the day it's obvious,
the banker still wants his money, the serpent still wants her form of satisfaction, the consequence wants to be viewed as the consequence, the snitch wants to be the 'savior', and the enabler still wants to have fun. All in all, they still need 'the blood', the blood that fuels their Ego.
"Tell us that it's different now, you're up to no good."
As previously mentioned, all these varieties of people can hide between different facades.
But if a banker really told you it was different, would you believe him? The man who had previously lied?
If the snitch told you he's not a snitch anymore, would you believe him?
If The Enabler told you he's not gonna spend you're money on 'fun', would you believe him?
If The Serpend told you she loved and you and that it was different, would you believe someone who cheated?
The obvious conclusion is no, which makes it apparent, that when those people say things are going to be different, it's usually in the sense of being 'different' for them, usually benefiting ONLY them.
Up to no good...
"Take my hand, show me the way, we are the children that fell from grace.
Take my hand, show me the way, we are the children who can't be saved."
This is a sneaky stanza, true. This is why THIS song is the first to be released. The album itself will breed similar lyrics and meaning, and will ultimately change the way 'the children/us' view the world we live in. This is more of a statement than anything else, for Oli would know that with instrumentals like this, people would give the video the attention it deserves, therefore enabling the consciousness to see past the obvious, therefore giving way to the 'salvation/awakening'.
"One more nail in the coffin. One more foot in the grave."
I feel this part is a play on time and truth. Because as the song iterates, things like this, with enemies like these, are nailing our coffins EVERY SECOND OF EVERY MINUTE OF EVERY HOUR OF EVERY DAY!!!
It never ends... it never ends... Unless we stop it?
"One more time I'm on my knees, as I try to walk away."
Same as before, basically saying that even though he knows what's wrong, and knows that it's dangerous, he simply CANNOT walk away, because of his position in life. So no, even though his mind is telling him "RUN!!!", he's simply on his knees trying to work out his next step, never succumbing to retreat.
"How has it come to this?"
How did it ever come to multiple albums, lawsuits, struggle, new found knowledge, and now a new song?
Secretly thinking whilst writing the song "I hope this works..."
"I've said it once. I've said it twice. I've said it a thousand fucking times.
That I'm okay, that I'm fine, that it's all just in my mind!!!"
This is Oli's reaction to how people view him. As a serious guy with some pretty heavy thoughts he's pretty good at keeping himself sane and keeping his intellect sharp. And this is basically a response to every 'ignorant moron' who's ever come up to him asking if he's alright, or okay. When in reality, Oli's more worried about the person asking the question than he is for himself...
"But this has got the best of me. And I can't seem to sleep."
BUT 'THIS' (The Song, The New Enemy, The 'Calling' To Help Others, The Urge To Change Music Styles, The Need For More Meaningful, and The Urge To Fight The War!!!) HAS GOT THE BEST OF ME!!! AND I CAN'T SEEM TO SLEEP!!! Because sleep would be viewed as a waste of time, for his mind needs to release before it can refresh, hence his need to write the song...
Odds are he's sleeping better as of late.
Basking in his success with the song, and the effect it's having ;)
"It's not cause you're not with me. It's cause you never leave."
This is lyrical genius! This portraits the 'herd mentality', and how the problem is NOT that he doesn't have enough fans, or that he's not loved enough, the problem is in the 'herd mentality's way of just standing idle watching an actionless room... Like a bunch of people watching someone fight a WAR.
WATCHING Oli, as oppose to fighting with Oli...
The problems not, that you're staring idly, it's just you'll never leave!!!
"You say this is suicide? I say this is a war."
You say it's suicide to fight the system and the herd mentality? WE say, THIS IS A WAR!!!
"And I'm losing the battle. Man down, man down."
The is a 'video clip special', in the sense that it only makes sense 'through' the video.
Oli claims he's losing the battle, and he's struggling with staying alive. MAN DOOOOOWN!!!
MAAAN DOOOOOOangelic heaven glimpse WOOOOOAAAHH!!!! *Springs back to life with the understanding that he's not alone, but nonetheless still fighting...
"Is this what you call love?"
A question to all those 'involved' in the system, the nurse is 'trying to help' Oli, but in reality she's doing more harm than good, and when she looks out of the ambulance towards the aggressors she see's a deadened reflection of herself in them all, in a realization that if given enough incentive, she'd become one of the aggressors as well, mindlessly chasing, only seeking self-fulfillment.
"This is a war I can't win."
Almost an ending statement, "Okay, so I've shown you the problems, I've shown you that it's all in your mind, I've shown you that there's a constant heaven, I've shown you a video representation of the battle I go through everyday, and I've shown you that most of the time, I'm running alone... Join me."
"Every second. Every minute. Every hour. Every day.
It never ends. It never ends."
Finishing with an addendum, that states that the problem, as of current, NEVER ENDS!!! Because nurses, policeman, businessman, hooligans, and snitches still don't know their the problem. And until they do, or until they're stopped; It Never Ends...
"So join me..." Would be what Oli wanted to say at the end...
It's not about a relationship of Oli's OR self-harm. Sure, those subjects are incorperated into the song, but ultimately it's about Oli's struggle of being as famous as he is, and this song is his way of portraying the evils he's seen, and the opinions of everyone else in relation to these 'seemingly' harmless 'enemies'. Seriously, thinking it's about cutting yourself OR relationships? Give them more credit than that, if it was, as has already been said, the video would not make sense.
In the video clip, it starts with "It Never Ends", then the struggle of trying to run away from the enemy begins, and ends with; "It Never Ends". The video, in a metaphorical sense, is the struggle Oli faces, every second, every minute, every hour, every day...
"At war, with an enemy, who does not rest, who will never relent." - Parkway
"Started off as a one night stand. Lingered to a fling." When Oli started the band, he never imagined the level of fame he'd produce, and so a one night stand lingered into more...
"The sirens and the sergeants didn't seem to mean a thing." Even though the world was full of 'safety' and 'hope', it seems in Oli's mind, aswell as mine, that the problem that became apparent in 'his own mind' was something soo destructive and soo powerful, that all below would turn into loveless fiends; The Serpentine Woman, The Business Leach, The Consequence, The Dirt (Snitch), and The Enabler (Ignorant of his own actions).
And in the face of such an evil, even without being able to see directly see it, odds are, the police and ambulance are doing more harm than good, because not even the nurse knows she's a fiend...
"Hide your fangs all you want, you still need the blood." This is highly metaphorical, because it incorperates all aspects of the 'followers'. People can 'attempt' to lie, and hide their fangs, but at the end of the day it's obvious, the banker still wants his money, the serpent still wants her form of satisfaction, the consequence wants to be viewed as the consequence, the snitch wants to be the 'savior', and the enabler still wants to have fun. All in all, they still need 'the blood', the blood that fuels their Ego.
"Tell us that it's different now, you're up to no good." As previously mentioned, all these varieties of people can hide between different facades. But if a banker really told you it was different, would you believe him? The man who had previously lied? If the snitch told you he's not a snitch anymore, would you believe him? If The Enabler told you he's not gonna spend you're money on 'fun', would you believe him? If The Serpend told you she loved and you and that it was different, would you believe someone who cheated? The obvious conclusion is no, which makes it apparent, that when those people say things are going to be different, it's usually in the sense of being 'different' for them, usually benefiting ONLY them. Up to no good...
"Take my hand, show me the way, we are the children that fell from grace. Take my hand, show me the way, we are the children who can't be saved." This is a sneaky stanza, true. This is why THIS song is the first to be released. The album itself will breed similar lyrics and meaning, and will ultimately change the way 'the children/us' view the world we live in. This is more of a statement than anything else, for Oli would know that with instrumentals like this, people would give the video the attention it deserves, therefore enabling the consciousness to see past the obvious, therefore giving way to the 'salvation/awakening'.
"One more nail in the coffin. One more foot in the grave." I feel this part is a play on time and truth. Because as the song iterates, things like this, with enemies like these, are nailing our coffins EVERY SECOND OF EVERY MINUTE OF EVERY HOUR OF EVERY DAY!!! It never ends... it never ends... Unless we stop it?
"One more time I'm on my knees, as I try to walk away." Same as before, basically saying that even though he knows what's wrong, and knows that it's dangerous, he simply CANNOT walk away, because of his position in life. So no, even though his mind is telling him "RUN!!!", he's simply on his knees trying to work out his next step, never succumbing to retreat.
"How has it come to this?" How did it ever come to multiple albums, lawsuits, struggle, new found knowledge, and now a new song? Secretly thinking whilst writing the song "I hope this works..."
"I've said it once. I've said it twice. I've said it a thousand fucking times. That I'm okay, that I'm fine, that it's all just in my mind!!!" This is Oli's reaction to how people view him. As a serious guy with some pretty heavy thoughts he's pretty good at keeping himself sane and keeping his intellect sharp. And this is basically a response to every 'ignorant moron' who's ever come up to him asking if he's alright, or okay. When in reality, Oli's more worried about the person asking the question than he is for himself...
"But this has got the best of me. And I can't seem to sleep." BUT 'THIS' (The Song, The New Enemy, The 'Calling' To Help Others, The Urge To Change Music Styles, The Need For More Meaningful, and The Urge To Fight The War!!!) HAS GOT THE BEST OF ME!!! AND I CAN'T SEEM TO SLEEP!!! Because sleep would be viewed as a waste of time, for his mind needs to release before it can refresh, hence his need to write the song...
Odds are he's sleeping better as of late. Basking in his success with the song, and the effect it's having ;)
"It's not cause you're not with me. It's cause you never leave." This is lyrical genius! This portraits the 'herd mentality', and how the problem is NOT that he doesn't have enough fans, or that he's not loved enough, the problem is in the 'herd mentality's way of just standing idle watching an actionless room... Like a bunch of people watching someone fight a WAR. WATCHING Oli, as oppose to fighting with Oli... The problems not, that you're staring idly, it's just you'll never leave!!!
"You say this is suicide? I say this is a war." You say it's suicide to fight the system and the herd mentality? WE say, THIS IS A WAR!!!
"And I'm losing the battle. Man down, man down." The is a 'video clip special', in the sense that it only makes sense 'through' the video. Oli claims he's losing the battle, and he's struggling with staying alive. MAN DOOOOOWN!!! MAAAN DOOOOOOangelic heaven glimpse WOOOOOAAAHH!!!! *Springs back to life with the understanding that he's not alone, but nonetheless still fighting...
"Is this what you call love?" A question to all those 'involved' in the system, the nurse is 'trying to help' Oli, but in reality she's doing more harm than good, and when she looks out of the ambulance towards the aggressors she see's a deadened reflection of herself in them all, in a realization that if given enough incentive, she'd become one of the aggressors as well, mindlessly chasing, only seeking self-fulfillment.
"This is a war I can't win." Almost an ending statement, "Okay, so I've shown you the problems, I've shown you that it's all in your mind, I've shown you that there's a constant heaven, I've shown you a video representation of the battle I go through everyday, and I've shown you that most of the time, I'm running alone... Join me."
"Every second. Every minute. Every hour. Every day. It never ends. It never ends." Finishing with an addendum, that states that the problem, as of current, NEVER ENDS!!! Because nurses, policeman, businessman, hooligans, and snitches still don't know their the problem. And until they do, or until they're stopped; It Never Ends...
"So join me..." Would be what Oli wanted to say at the end...
Peace xx