Lyric discussion by Cyberghost 

Cover art for Music Now lyrics by Frightened Rabbit

I have a feeling that this is about the emptiness and stupidity of mainstream music.

Here he seems to be saying that if his song isn't heard he'll try lip'syncing it which a lot of commercial artists do, and maybe then people will like his song.

So if this song falls on deaf ears, I'll lip sync it so you can hear. I can hum for days and weeks and years I won't shed, nor will I sleep.

I think in this next verse he's talking about the facade that is fame and how a kiss on the cheek is a mere matter of show more than anything else.

So love me London, love me Or don't love me I don't mind You can take it or leave And you'll ignore us by kissing us on both cheeks So I know how you work I'll blush you red and you