Antivalentinism refers to a set of criticisms of Saint Valentine’s Day (February 14th). These tend to fall into two categories, one anticonsumerist and the other a critique of romantic love, or at least its role in modern society. These two objections can exist independently, so that one antivalentinist might exchange hand made gifts with his or her beloved and spend time together without spending any money, and another might go shopping or partying with single friends. That said, the two critiques seem more commonly to exist on a spectrum, expressed in the quip that "Love is just something created by Madison Avenue to sell perfume and chocolates.
Valentine’s Day has been dubbed as a "Hallmark holiday" (a reference to the Hallmark greeting card company based in the United States). The moniker is used due to the millions of valentines exchanged each Valentine's Day; a large portion of cards that are purchased in the U.S. are Hallmark cards.Many companies and businesses make large profits from selling massive amounts of cards, flowers, chocolates, candies, stuffed animals and other gifts which can lead to those with a significant other feeling they are expected to purchase such gifts, whether they want to or not. Some people believe this takes away from the values, significance and meaning of Valentine's Day
Antivalentinism refers to a set of criticisms of Saint Valentine’s Day (February 14th). These tend to fall into two categories, one anticonsumerist and the other a critique of romantic love, or at least its role in modern society. These two objections can exist independently, so that one antivalentinist might exchange hand made gifts with his or her beloved and spend time together without spending any money, and another might go shopping or partying with single friends. That said, the two critiques seem more commonly to exist on a spectrum, expressed in the quip that "Love is just something created by Madison Avenue to sell perfume and chocolates. Valentine’s Day has been dubbed as a "Hallmark holiday" (a reference to the Hallmark greeting card company based in the United States). The moniker is used due to the millions of valentines exchanged each Valentine's Day; a large portion of cards that are purchased in the U.S. are Hallmark cards.Many companies and businesses make large profits from selling massive amounts of cards, flowers, chocolates, candies, stuffed animals and other gifts which can lead to those with a significant other feeling they are expected to purchase such gifts, whether they want to or not. Some people believe this takes away from the values, significance and meaning of Valentine's Day