Lyric discussion by Stolensoul 

Cover art for 99 Lives lyrics by Pettit Project, The

It's pretty straight forward. A guy is trying to get the attention of a girl at a party that (I'm assuming) he's been in love with fr some time, and the guy is obviously a geek (Hence the video game analogy) and he does the analogy in his head to help him go along with it, thinking it's all a game, that he has cheat codes for, so theres no way he can lose. Oh, and the up up down down left right left right B A select Start isn't refering to him as a player, it's the first cheat code ever created. It's from the NES game Contra, which gave the player 30 lives, but its refering in this song to giving the "Player" 99 lives.