This song is about the waning of style, especially the images or skins the author puts on. Sometimes it's good to be cool. Sometimes cool gets old. It's cyclical, people get sick of it and to a lot of people "cool" is something that they just never "get".
The "my / our" contrast helps reinforce the idea that everybody experiences superficial image as a facet of life in some way or another.
This song is about the waning of style, especially the images or skins the author puts on. Sometimes it's good to be cool. Sometimes cool gets old. It's cyclical, people get sick of it and to a lot of people "cool" is something that they just never "get".
The "my / our" contrast helps reinforce the idea that everybody experiences superficial image as a facet of life in some way or another.