Lyric discussion by tootwee4u 

Cover art for Chickfactor lyrics by Belle & Sebastian

Holysocks is right this song is about the fanzine chickfactor. How do I know this? from the chickfactor interview with Stevie of Belle and Sebastian back issue #13. Plus these lyrics make it blindingly obvious:

Pretty girl says, "Hi

He meets the chickfactor interviewer for the first time

What's the worst job you've had? What do you read? What's driving you mad?"

All common interview questions.

You're in my magazine Are you talking to me? Chickfactor

Belle and Sebastian are featured in the magazine chickfactor.