"I didn't like it when the rock culture became all posh and everyone was bisexual. You know Placebo, Pulp, Nicky Wire from Manics and Damon Albarn were all in it. Even Cure were getting popular again. They didn't know fuck about real life. All of a sudden I didn't find rock attractive anymore. And it was killing me. I was convinced that it was all up to me and Björn to change it. Every song on Bring 'em in is about this. Shaping up Rock 'n' roll, especially this one." - Gustaf Norén
"I didn't like it when the rock culture became all posh and everyone was bisexual. You know Placebo, Pulp, Nicky Wire from Manics and Damon Albarn were all in it. Even Cure were getting popular again. They didn't know fuck about real life. All of a sudden I didn't find rock attractive anymore. And it was killing me. I was convinced that it was all up to me and Björn to change it. Every song on Bring 'em in is about this. Shaping up Rock 'n' roll, especially this one." - Gustaf Norén