Lyric discussion by Michiel4life 

Cover art for Handsome Man lyrics by Robbie Williams

I think he means that he is treated as a product rather than as a person. People listen to his music, and have a certain feeling with that music (happy, sad, etc), but not with him as person...anybody could have sang it and they wouldn't care as long as they have that music. "Please don't drop me I'll fall to pieces on you If you don't see me I don't exist" I think these lines confirm that