Lyric discussion by tattyd 

I'm shocked nobody has commented yet, this is my favourite off the new album.

I think he's reflecting on himself and how he doesn't like what he's become. He might be trying to impress somebody (a girl?) or maybe simply he's worried about the image he is giving off.

"a walking advertisement of both light and dark", "not making any sense", "don't forget that this is what I sound like", "i just want to give you something I haven't got" seem to all hint that he knows deep down inside he's good and wants to show that, but he can't stop behaving the wrong way and that gets to him.

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