I think this song is about a person who either tries to be attracted to only one sex when they are bisexual, or tries to be straight when they are homosexual.
The fire, the terror, the hottest part of the match all refer to the person's attraction to someone that they're trying to repress because they decided they can't be attracted to people of that sex. It's really a powerful depiction of repression, and really sad--the beautiful intense feelings that just go unrealized because they seem inappropriate to the person.
I think this song is about a person who either tries to be attracted to only one sex when they are bisexual, or tries to be straight when they are homosexual. The fire, the terror, the hottest part of the match all refer to the person's attraction to someone that they're trying to repress because they decided they can't be attracted to people of that sex. It's really a powerful depiction of repression, and really sad--the beautiful intense feelings that just go unrealized because they seem inappropriate to the person.