Lyric discussion by PorcelainPrincess 

Cover art for History lyrics by Funeral for a Friend

Like Beni said its about media coverage and the problems matt has been through I love the line:

'But I don't care for your sweet scent Or the way you want me more than I want you'

How the smell of the alcohol calls to you and how that it consumes you rather than you comsuming the alcohol when it gets out of control.

@PorcelainPrincess Sky is definitely referring to Skyy vodka I think.