Lyric discussion by lookn_2b_inspired 

Cover art for Media lyrics by John Butler Trio

The song is about how the media manipulate an issue or a situation so u believe what they want u to believe, and that u take the side of who they want u to side with. John wants people to see the bigger picture and be aware of how manipulative the media and people can be in general. they will tell u anything, if they see a way they can benifet from it.