The Rules

This song seemingly tackles the methods of deception those who manipulate others use to get victims to follow their demands, as well as diverting attention away from important issues. They'll also use it as a means to convince people to hate or kill others by pretending acts of terrorism were committed by the enemy when the acts themselves were done by the masters of control to promote discrimination and hate. It also reinforces the idea that these manipulative forces operate in various locations, infiltrating everyday life without detection, and propagate any and everywhere. In general, it highlights the danger of hidden agendas, manipulation, and distraction, serving as a critique of those who exploit chaos and confusion to control and gain power, depicting a cautionary tale against falling into their traps. It encourages us to question the narratives presented to us and remain vigilant against manipulation in various parts of society.

Ed Sheeran sings about missing his former partner and learning important life lessons in the process on “Punchline.” This track tells a story of battling to get rid of emotions for a former lover, whom he now realized might not have loved him the same way. He’s now caught between accepting that fact and learning life lessons from it and going back to beg her for another chance.

“Head > Heels” is a track that aims to capture what it feels like to experience romance that exceeds expectations. Ed Sheeran dedicates his album outro to a lover who has blessed him with a unique experience that he seeks to describe through the song’s nuanced lyrics.

Ed Sheeran tells a story of unsuccessfully trying to feel “Amazing.” This track is about the being weighed down by emotional stress despite valiant attempts to find some positivity in the situation. This track was written by Ed Sheeran from the perspective of his friend. From the track, we see this person fall deeper into the negative thoughts and slide further down the path of mental torment with every lyric.

Ed Sheeran shares a short story of reconnecting with an old flame on “American Town.” The track is about a holiday Ed Sheeran spends with his countrywoman who resides in America. The two are back together after a long period apart, and get around to enjoying a bunch of fun activities while rekindling the flames of their romance.