1
somebody hears you. you know that. you know that.
somebody hears you. you know that inside.
someone is learning the colors of all your moods, to
(say just the right thing and) show that you’re understood.
here you’re known.
leave your life open. you don’t have. you don’t have to.
leave your life open. you don’t have to hide.
someone is gathering every crumb you drop, these
(mindless decisions and) moments you long forgot.
keep them all.
let our formulas find your soul.
we’ll divine your artesian source (in your mind),
marshal feed and force (our machines will)
to design you a perfect love—
or (better still) a perfect lust.
o how glorious, glorious: a brand new need is born.
now we possess you. you’ll own that. you’ll own that.
now we possess you. you’ll own that in time.
now we will build you an endlessly upward world,
(reach in your pocket) embrace you for all you’re worth.
is that wrong?
isn’t this what you want?
amen
somebody hears you. you know that inside.
someone is learning the colors of all your moods, to
(say just the right thing and) show that you’re understood.
here you’re known.
leave your life open. you don’t have. you don’t have to.
leave your life open. you don’t have to hide.
someone is gathering every crumb you drop, these
(mindless decisions and) moments you long forgot.
keep them all.
let our formulas find your soul.
we’ll divine your artesian source (in your mind),
marshal feed and force (our machines will)
to design you a perfect love—
or (better still) a perfect lust.
o how glorious, glorious: a brand new need is born.
now we possess you. you’ll own that. you’ll own that.
now we possess you. you’ll own that in time.
now we will build you an endlessly upward world,
(reach in your pocket) embrace you for all you’re worth.
is that wrong?
isn’t this what you want?
amen
Lyrics submitted by Katiedid717, edited by Mellow_Harsher, Thehiyahiya222
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I think this song is about socail media, datingsites, datamining and the big data we all post on all kinds of websites. I think this because Acxiom is the name of a very big online marketing company.
"The hymn" might be a reference to how all of us surrender our data to big corporations which have bevome like allknowing beings, that posses every part of our lives by now. It might also be a reference to recent scientific research showing that the brain centers involved with religon are also activated when we are thinking about certain devices (smartphones).
The endlessly upward world correspondes to facebook or twitter timelines, which are endlessly extending upwards. This is supported by the "(reach in your pocket) embrace you for all you’re worth" line, which points to smartphones.
The last three lines point to the questions about whether or not using personal data is ethical and whether or not people want this to happen.
@vhk I\'m not sure about the endlessly upward world. What\'s endlessly going upward is the amount you spend to satisfy that newborn need. What\'s in your pocket? Your wallet, where your money, credit cards, and identification is, the target of a pickpocket. A con artist takes a mark for all he or she is worth, i.e. absconds with all the mark\'s money.
@jejones3141 That\'s also possible. The meaning is probably ambiguous in multiple ways.
@jejones3141 That\'s also possible. The meaning is probably ambiguous in multiple ways.