"Stronger than dirt" was added because the boys, unbeknownst to Jim, had already gone ahead with a Buick campaign using "Light My Fire" as the song for their ad -
"Come on, Buick, light my fire".
The ad was filmed and may have been shown in Florida a few times but when Jim found out about it he hit the roof, and called up Buick himself, stating over the phone that if they went ahead with the campaign he would get a buick and beat the crap out it with a sledgehammer on national television!
"Stronger than dirt" was added because the boys, unbeknownst to Jim, had already gone ahead with a Buick campaign using "Light My Fire" as the song for their ad -
"Come on, Buick, light my fire".
The ad was filmed and may have been shown in Florida a few times but when Jim found out about it he hit the roof, and called up Buick himself, stating over the phone that if they went ahead with the campaign he would get a buick and beat the crap out it with a sledgehammer on national television!