This song is Swift's response to the negative reputation the media has given her. "I can make the bad guys good for a weekend" - the bad guys are the paparazzi to Swift, but are good to the "player" since association with Swift immediately gives publicity. Any publicity is good publicity and Swift knows this. "You can tell me when it's over" - the tabloids rumor relationships are over before the couple announces it officially. With this song Swift is portraying the way she is portrayed by the media. It is a sarcastic jab at how she views herself and how her "ex-lovers" only wanted to be with her to increase their fame. I applaud the brilliance in writing about how you always write about relationships. It is expected so Swift is giving the media what they want and profiting off the attention.
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