Rheingold

In the 1980s, sunglasses were a common fashion for people who wanted to adopt a "tough guy" persona (note all the cop shows from that era -- Simon & Simon, Miami Vice, etc. -- where the lead characters wore shades). So I think this song is about a guy who wears shades as a way of hiding his insecurity after learning that his girlfriend is cheating on him. He's trying to pretend that he's a "tough guy" to hide the fact that his girlfriend's affair is disturbing him.

The man has pseudo-friends who constantly criticize his actions. They moralize him, "teach" him and advise him to make a significant change in his life, because the way he is and what he does is not what they say it should be. They may find his life lame or immoral. They hold themselves up as role models. The man replies that he will make his own choices and decisions and he does not agree to unconditionally make himself under the influence of questionable quality advice. He justifies this by saying that there is always someone for whom he will be important, no matter what he does and no matter what he is. Although it is not said directly, I read it as meaning that he will always be important to himself in every way and he will always have his own support. "Everyone is different and maybe that's a good thing, but you exceeded that mark 1000 times" - I remember very well how sad the words I once heard (from my peers and it was in negative context) at school made me feel.

Matt Shadows their lead singer says the song was written as per request from the developers of Call of Duty: Black Ops 4. Watching the initial trailers for the game & looking at production sketches reminded him of the 'S-Town' podcast & its main protagonist, John B. McLemore. Matt also comments specifically on the lyrics: "I decided that the lyrics would shadow McLemore's life." In 2012, antiquarian horologist John B. McLemore sent an email to the staff of the show 'This American Life' asking them to investigate an alleged murder in his hometown of Woodstock, Alabama, a place McLemore claimed to despise. After a year of exchanging emails & several months of conversation with McLemore, producer Brian Reed traveled to Woodstock to investigate. Reed investigated the crime & eventually found that no such murder took place, though he struck up a friendship with the depressed but colorful character of McLemore. He recorded conversations with McLemore & other people in Woodstock. McLemore killed himself by drinking potassium cyanide on June 22, 2015 while the podcast was still in production. In the narrative of the podcast, this occurs at the end of the second episode; subsequent episodes deal with the fallout from McLemore's death while exploring more of McLemore's life & character.

This standout track comes off the artiste's latest reissue titled "Brothers Deluxe Remastered 10th Anniversary Edition". The track was produced by Mark Neill, Patrick Carney & Dan Auerbach. It was released via major streaming platforms on December 18, 2020.

This standalone single marks the first official collaboration between the two rappers. The track was produced by SephGotTheWaves, Stillsanexile & Trademark. It was released on December 29, 2020.