After a false start with 50 Cent's G-Unit label, the career of O.T. Genasis truly took off when Busta Rhymes caught the Atlanta-born, Long Beach-raised rapper performing the early-2014 single "Touchdown" not once, not twice, not three times, but four consecutive times for a demanding but rapt crowd. O.T. Genasis subsequently joined Busta's The Conglomerate Entertainment label and signed to parent label Atlantic for distribution. Together they released a version of "Touchdown" with verses from Busta and French Montana. The relatively relaxed follow-up single "CoCo," another ode to dealing cocaine, was released that November and swiftly became a bigger hit. Genasis plans to release his major-label debut album in 2015.