iamamiwhoami is an electronic music and multimedia project headlined by Swedish singer-songwriter Jonna Lee and co-produced with Claes Björklund. Starting in December 2009, music videos have been released in four series
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iamamiwhoami is an electronic music and multimedia project headlined by Swedish singer-songwriter Jonna Lee and co-produced with Claes Björklund. Starting in December 2009, music videos have been released in four series from the project's YouTube channel, with complementary digital downloads becoming available through online retailers. Critically well-received, the project's music and visuals contain elements of electronic music sub-genres such as ambient, synthpop, dream pop and trip hop. The videos in particular have spread virally and have garnered much attention, and the project is notable not only for her artistic multimedia output, but also the creators' leveraging of YouTube and viral videos to disseminate their music and music videos.
