Lyric discussion by Agumon1808 

What's a "Koons"?

Jeff Koons. "He is collaborating with artist Lady Gaga for her fourth studio album, ARTPOP to be released on November 11.[69] Koons is also mentioned in a line on Gaga's lead single from the album, Applause. The lyrics "One second I'm a Koons, then suddenly the Koons is me" seem to be in direct reference to Koons art and his involvement in Gaga's ARTPOP project." en.wikipedia.org/wiki/Jeff_Koons

xA, I voted your comment down by mistake (and now I can't change it). Your answer is absolutely correct!

Koons is a wannabe Warhol. Kind of like Gaga, herself. Apparently it's become cool to name drop pop artists and fashion designers. Actually, music, pop art, and fashion seem to have merged into a self-referential circle of cash extraction.

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