somebody hears you. you know that. you know that.
somebody hears you. you know that inside.
someone is learning the colors of all your moods, to
(say just the right thing and) show that you’re understood.
here you’re known.

leave your life open. you don’t have. you don’t have.
leave your life open. you don’t have to hide.
someone is gathering every crumb you drop, these
(mindless decisions and) moments you long forgot.
keep them all.

let our formulas find your soul.
we’ll divine your artesian source (in your mind),
marshal feed and force (our machines will)
to design you a perfect love—
or (better still) a perfect lust.
o how glorious, glorious: a brand new need is born.

now we possess you. you’ll own that. you’ll own that.
now we possess you. you’ll own that in time.
now we will build you an endlessly upward world,
(reach in your pocket) embrace you for all you’re worth.

is that wrong?
isn’t this what you want?
amen


Lyrics submitted by Katiedid717, edited by Mellow_Harsher

The Hymn of Acxiom song meanings
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  • +3
    Song MeaningAt the show on 10/2/13, Vienna stated that in Fall 2012 she was listening to religious works by a certain composer and also working an internship that used different databases to collect information for political polls. Around the same time, she also started playing around with a digital harmonizer and came up with the idea of a hymn from the point of view of these high-tech databases that gather information and use it to predict how people will respond/react to certain questions or issues.
    Katiedid717on October 15, 2013   Link
  • +2
    My InterpretationI think this song is about socail media, datingsites, datamining and the big data we all post on all kinds of websites. I think this because Acxiom is the name of a very big online marketing company.

    "The hymn" might be a reference to how all of us surrender our data to big corporations which have bevome like allknowing beings, that posses every part of our lives by now.
    It might also be a reference to recent scientific research showing that the brain centers involved with religon are also activated when we are thinking about certain devices (smartphones).

    The endlessly upward world correspondes to facebook or twitter timelines, which are endlessly extending upwards. This is supported by the "(reach in your pocket) embrace you for all you’re worth" line, which points to smartphones.

    The last three lines point to the questions about whether or not using personal data is ethical and whether or not people want this to happen.
    vhkon October 25, 2013   Link

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