I'm going to San Bernardino ring-a-ding-ding
Milkshake mixers, that's my thing, now
These guys bought a heap of my stuff
And I gotta see a good thing sure enough, now
Or my name's not Kroc, that's Kroc with a 'k'
Like 'crocodile' but not spelled that way, yeah
It's dog eat dog, rat eat rat
Kroc-style boom, like that

The folks line up all down the street
And I'm seeing this girl devour her meat, now
And then I get it, wham, as clear as day
My pulse begins to hammer and I hear a voice say

These boys have got this down
Oughtta be a one of these in every town
These boys have got the touch
It's clean as a whistle and it don't cost much
Wham, bam you don't wait long
Shake, fries, patty, you're gone
And how about that friendly name?
Heck, every little thing oughtta stay the same
Or my name's not Kroc, that's Kroc with a 'k'
Like 'crocodile' but not spelled that way, now
It's dog eat dog, rat eat rat (x3)
Kroc-style boom, like that

You gentlemen ought to expand
You're going to need a helping hand, now
So, gentlemen, well, what about me?
We'll make a little business history, now
Or my name's not Kroc. Call me Ray
Like 'crocodile' but not spelled that way, now
It's dog eat dog, rat eat rat
Kroc-style, boom, like that

Well, we build it up and I buy 'em out
But man, they made me grind it out, now
They open up a new place flipping meat
So I do too, right across the street

I got the name, I need the town
They sell up in the end and it all shuts down
Sometimes you gotta be an s.o.b.
You want to make a dream reality
Competition? Send 'em south
If they're gonna drown
Put a hose in their mouth
Do not pass 'Go', go straight to hell
I smell that meat hook smell

Or my name's not Kroc, that's Kroc with a 'k'
Like 'crocodile' but not spelled that way, now
It's dog eat dog, rat eat rat (x3)
Kroc-style boom, like that.

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Lyrics submitted by redmax, edited by Piscador

Boom, Like That song meanings

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As a long time San Diegan, who grew up with the Kroc family in our society, I'd like to clear up a misconception. In some other song forums, it's misstated that Kroc brought McDonald's from America to Europe, while he might of also done that, he discovered the little hamburger stand while selling pre-made milkshake mix, convinced them to use their name, and Kroc went about destroying every mom and pop store in California 1st, then spreading outward. When someone in a town wouldn't sell, Kroc would build a store across the street, undersell them to bankruptcy, and in many cases, the family would chose suicide as their only way out of the debt, ( stick a hose in their mouth ) relates to a practice of people starting p their cars inside their garage, run a hose from the exhaust into the window, and suffocate, family would remove the hose before the insurance adjuster arrived, look like an accident, and the family could collect enough to get out of debt. Ray Kroc was a real sweetheart.

His second wife, Joan Kroc, however, was a truly decent human being who spent the bulk of her post Ray death time, donating huge amounts to charity, usually anonymously. She also started a great shelter for the homeless which gave them addresses and phone numbers, making it easier for them to seek jobs.

If ever there was a yin and a yang, it was the Krocs.

This song was the highlight of my seeing Mark live in Portland OR in 2005.

As a long time San Diegan, who grew up with the Kroc family in our society, I'd like to clear up a misconception. In some other song forums, it's misstated that Kroc brought McDonald's from America to Europe, while he might of also done that, he discovered the little hamburger stand while selling pre-made milkshake mix, convinced them to use their name, and Kroc went about destroying every mom and pop store in California 1st, then spreading outward. When someone in a town wouldn't sell, Kroc would build a store across the street, undersell them to bankruptcy, and in many cases, the family would chose suicide as their only way out of the debt, ( stick a hose in their mouth ) relates to a practice of people starting p their cars inside their garage, run a hose from the exhaust into the window, and suffocate, family would remove the hose before the insurance adjuster arrived, look like an accident, and the family could collect enough to get out of debt. Ray Kroc was a real sweetheart. His second wife, Joan Kroc, however, was a truly decent human being who spent the bulk of her post Ray death time, donating huge amounts to charity, usually anonymously. She also started a great shelter for the homeless which gave them addresses and phone numbers, making it easier for them to seek jobs. If ever there was a yin and a yang, it was the Krocs. This song was the highlight of my seeing Mark live in Portland OR in 2005.

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chuckeweon July 14, 2008 Link
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@chuckewe

Chuckewe, thank you for the info. The song's great but it's so easy to see the story it tells and nothing more. I never knew about Joan. And thanks to you I;m better for knowing now. Many thanks.<br /> <br /> And yes. The song's great. Knowing more about it makes it even better. Thanks again.

uffyon March 31, 2009