"Boom, Like That" as written by and Mark Knopfler....
I’m going to san bernardino
Milkshake mixers
That’s my thing, now
These guys bought
A heap of my stuff
And I gotta see a good thing
Sure enough, now
Or my name’s not kroc
That’s kroc with a ‘k’
Like ‘crocodile’
But not spelled that way, now
It’s dog eat dog
Rat eat rat
Boom, like that

The folks line up
All down the street
And i’m seeing this girl
Devour her meat, now
And then I get it, wham
As clear as day
My pulse begins to hammer
And I hear a voice say:
These boys have
Got this down
Oughtta be a one of these
In every town
These boys have
Got the touch
It’s clean as a whistle
And it don’t cost much
Wham, bam
You don’t wait long
Shake, fries
Patty, you’re gone
And how about that
Friendly name?
Heck, every little thing
Oughtta stay the same
Or my name’s not kroc
That’s kroc with a ‘k’
Like ‘crocodile’
But not spelt that way, now
It’s dog eat dog
Rat eat rat
Oh, it's dog eat dog,
Rat eat rat
Boom, like that

You gentlemen
Ought to expand
You’re going to need
A helping hand, now
So, gentlemen
Well, what about me?
We’ll make a little
Business history, now
Or my name’s not kroc
Call me ray
Like ‘crocodile’
But not spelt that way, now
It’s dog eat dog
Rat eat rat
Boom, like that

Well we build it up
And I buy ‘em out
But, man they made me
Grind it out, now
They open up a new place
Flipping meat
So I do, too
Right across the street
I got the name
I need the town
They sell up in the end
And it all shuts down
Sometimes you gotta
Be an s.o.b.
You wanna make a dream
Send ‘em south
If they’re gonna drown
Put a hose in their mouth
Do not pass go
Go straight to hell
I smell that
Meat hook smell
Or my name’s not kroc
That’s kroc with a ‘k’
Like ‘crocodile’
But not spelt that way, now
It’s dog eat dog
Rat eat rat
Oh, it's dog eat dog
Rat eat rat
Boom, like that

Lyrics submitted by redmax, edited by Piscador

"Boom Like That" as written by Mark Knopfler

Lyrics © Universal Music Publishing Group, Sony/ATV Music Publishing LLC

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Boom, Like That song meanings
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  • +3
    General CommentAs a long time San Diegan, who grew up with the Kroc family in our society, I'd like to clear up a misconception. In some other song forums, it's misstated that Kroc brought McDonald's from America to Europe, while he might of also done that, he discovered the little hamburger stand while selling pre-made milkshake mix, convinced them to use their name, and Kroc went about destroying every mom and pop store in California 1st, then spreading outward. When someone in a town wouldn't sell, Kroc would build a store across the street, undersell them to bankruptcy, and in many cases, the family would chose suicide as their only way out of the debt, ( stick a hose in their mouth ) relates to a practice of people starting p their cars inside their garage, run a hose from the exhaust into the window, and suffocate, family would remove the hose before the insurance adjuster arrived, look like an accident, and the family could collect enough to get out of debt. Ray Kroc was a real sweetheart.

    His second wife, Joan Kroc, however, was a truly decent human being who spent the bulk of her post Ray death time, donating huge amounts to charity, usually anonymously. She also started a great shelter for the homeless which gave them addresses and phone numbers, making it easier for them to seek jobs.

    If ever there was a yin and a yang, it was the Krocs.

    This song was the highlight of my seeing Mark live in Portland OR in 2005.
    chuckeweon July 14, 2008   Link
  • +1
    General Comment"dog eat dog, rat eat rat" is a quote from Kroc taken from his autobiography ("Grinding It Out"), which Knopfler seems to have read, as he takes a significant portion of the lyrics from there. The "put a hose in their mouth" is another Kroc quote, among several others.
    jonpalinon September 18, 2005   Link
  • +1
    General CommentUh..... You couldn't be more wrong Chuckewe, about pretty much all of what you said.

    After the McDonald brothers refused to sell Kroc their very first store — the Big M — Kroc opened up a McDonald’s right across the street and drove them out of business. “If any of my competitors were drowning, I'd stick a hose in their mouth and turn on the water,” he said. “It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me. You're talking about the American way — of survival of the fittest.”

    And about Ray Krocs wife.. Joan Kroc was a B*tch!

    When Ozzie Smith was upset about not getting paid more $$$ when his contract was renewed by the San Diego Padres (owned by Ray & Joan Kroc) he put an ad in the SD Tribune that said "Major leage baseball player looking for part time work to supplement income". Joan Krocs response was to publicly offer him a job as a assitant gardener on their estate.

    LONGORDERSEARCHERon July 28, 2010   Link
  • +1
    My OpinionI really enjoy this song, primarily for the music. Mark Knopfler is absolutely phenomenal, love singing along to this song.

    I don't really have anything to add about the lyrics, everything's already been pretty neatly covered. I do quite enjoy them as well, though, Mark's voice is great.
    FrederickBurghon December 17, 2013   Link
  • 0
    General Commentthis song kicks major ass mark knopfler is a legend and this son is about ray kroc the guy who brought mcdonalds across america
    the solos in this song are fucking amazing.
    gio1984on October 07, 2004   Link
  • 0
    General Commentdoes anyone know what the "Dog Eat Dog, Rat eat rat"-part means?
    davmannon July 01, 2005   Link
  • 0
    General CommentDictionary says that dog-eat-dog means "characterized by ruthless or savage competition." Ray Kroc was a dog-eat-dog businessman. Usually the prase is used in the sentence "it's a dog-eat-dog world."
    stoolhardyon July 11, 2005   Link
  • 0
    General CommentGreat song by knofler. best on tha shang-ru
    laxbosson March 25, 2006   Link
  • 0
    General CommentBasically about how Ray Kroc buying the McDonald's franchise from the McDonald brothers and expanding it. Although, you've gotta be stubborn like Kroc to succeed. Great song.
    FenJazzon May 22, 2006   Link
  • 0
    General CommentFunny how when ya first hear this song and don't know the lyrics, as it's strutting and the guitar moans and cries, you get a totally different idea than the reality that the lyrics show. It is clearly related to McDonald's.
    When I first heard it, with Brit accent, it sounded like the refrain went, "Rock star" instead of "Kroc style." You, too?
    dogheartcon January 05, 2011   Link

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