The band initially comprised four members, Graham Gouldman, Eric Stewart, Kevin Godley and Lol Creme, who had written and recorded together for about three years before taking on the name of 10cc in 1972. The lineup featured two strong songwriting teams who injected their songs with sharp wit and lyrical dexterity. The more "commercial" team of Stewart and Gouldman were generally fairly straightforward "pop" songwriters, who created some of the group's most accessible material. The experimental half of 10cc was Godley and Creme, who brought a distinctive "art school" sensibility and a more "cinematic" writing style to the group. All four members were skilled multi-instrumentalists, vocalists, writers and producers and each could perform convincingly as lead singers.