Noted producer and songwriter Nasri (aka Nasri Atweh) moved from behind the scenes and into the spotlight with Magic!. a group fusing pop, R&B, and reggae that features him as lead vocalist. Born in Toronto, Ontario, Canada, Nasri first found success when he teamed with Adam Messinger to form the production and songwriting team the Messengers, who scored hits for Justin Bieber, Chris Brown, Christina Aguilera, and Pitbull, among others. In 2012, Nasri was eager to make music of his own, and began working up tunes with guitarist and fellow songwriter Mark Pelli. Their first song was a catchy fusion of reggae, pop, and R&B called "Rude," and the song fell together so naturally they felt it happened like magic. Properly inspired, Nasri and Pelli decided to name their new group Magic!, and recruited bassist Ben Spivak and drummer Alex Tanas to round out the lineup. In the fall of 2013, after a tour as a support act for Matisyahu, Magic! signed a deal with Sony Music International, and "Rude" became the group's first single. The song was a Top Five hit in Australia and New Zealand, and rose to number nine in their native Canada. In April 2014, Magic! contributed a new track, "This Is Our Time (Agora e a Nossa Hora)," to One Love, One Rhythm: The 2014 FIFA World Cup Official Album, and the group's first full album, Don't Kill the Magic, arrived in July 2014.